For 15 years, I've honed my expertise by crafting meticulously precise before-and-after photos for product user groups, contributing to the success of numerous award-winning infomercials and ad campaigns. But ever since late 2019, when I began documenting local businesses in Highland Park, there's been a pivot. With the pandemic, I witnessed many of the shops I'd come to know and cherish permanently close. Now, determined to make a difference amid the evolving urban landscape, I focus on the triumphs and challenges of these indispensable neighbors and advocate for their survival. This journey is a continuing revelation, as I encounter remarkable individuals and immerse myself in the wealth of experiences within our multi-cultural society. With every new project, I unravel intricacies, celebrate differences, and embrace the similarities that unite us.
My passion lies in capturing the individuality of my subjects, spotlighting the nuances of each environment, and preserving our shared heritage. I'm driven by the challenge of translating complex ideas into striking visuals and authentically conveying the captivating narratives I uncover throughout our country. I believe that our uniquely diverse nation offers extraordinary opportunities, and I look forward to partnering on initiatives that open discourse, foster unity, and strengthen our communities.
Collaborations include Los Angeles Magazine, Apira Science, Bare Escentuals, Bon Appétit Magazine, Christie Brinkley Skincare, Country Home Magazine, Flaunt Magazine, Guthy-Renker, Hair Club, Interior Design Magazine, It Cosmetics, Keranique, LA Confidential Magazine, Los Angeles Times Magazine, Martha Stewart Weddings, Meaningful Beauty, Neutrogena, Philosophy, Proactiv, Rembrandt, Stewart, Taboori & Chang, This Old House Magazine, Viking Books, Wen, and Western Dental.
