Over the past 15 years, I have been creating precise and detailed before and after photographs for product user groups. But in late 2019, I embarked on a new project: documenting the small businesses in Highland Park. Sadly, many of the stores I came to know and appreciate had to permanently close their doors shortly after. Determined to make a difference, I continue my project which focuses on the successes and struggles of these essential members of our community and advocates for their survival. Through this experience, I've gained valuable insights about perseverance, adaptation, and my own creative process. It's been a personal journey of self-discovery as I've reevaluated my own identity as a photographer. I am passionate about capturing the individuality of my subjects, emphasizing the special details of each business and preserving our cultural heritage through my images. I am grateful for the positive reception of my work and I hope to continue supporting the hardworking individuals who are fighting to keep their businesses afloat. As a photographer, I am driven by the challenge of interpreting ideas and concepts into striking visuals and sharing the captivating stories I uncover in my explorations. I believe in the unique opportunities that our diverse society offers, and I celebrate those who are working to bring our varied communities closer together.
Collaborations include Los Angeles Magazine, Apira Science, Bare Escentuals, Bon Appétit Magazine, Caudill & Associates, Christie Brinkley Skincare, Country Home Magazine, Flaunt Magazine, Guthy-Renker, Hair Club, Interior Design Magazine, It Cosmetics, Keranique, LA Confidential Magazine, Los Angeles Times Magazine, Martha Stewart Weddings, Meaningful Beauty, Neutrogena, Philosophy, Proactiv, Rembrandt, Stewart, Taboori & Chang, This Old House Magazine, Viking Books, Wen, and Western Dental.